EXCLUSIVE: Chanel Launches J12 Watch Campaign With 10 Stars

PARIS — Casting a wide net, Chanel has lined up 10 celebrities for its new J12 watch campaign that launches Monday. The approach is intimate, however, offering a peek into their personalities through snippets of conversation about time and life moments — punctuated with the occasional flash of the latest version of the ceramic timepiece. “It’s all about seconds,” is the catchphrase. Nine women are featured — Keira Knightley, Carole Bouquet, Liu Wen, Anna Mouglalis, Ali MacGraw, Claudia Schiffer, Naomi Campbell, Vanessa Paradis and Lily-Rose Depp — and one man: William Chan. Keira Knightly in the Chanel J12 campaign.  Courtesy Thomas du Pré de Saint-Maur, who heads creative resources for the house’s perfumes, beauty, watches and jewelry activities, sat down with WWD in a salon overlooking the Place Vendôme to present the new campaign. “When faced with drawing up a watch campaign, what would we have to say about Chanel’s view on time?” he asked. “A second is a second and a minute is made up of 60 seconds and an hour is 3,600 seconds so it’s something that is very objective and universal. Yet, we have all had extremely different, personal and unique experiences with time,” said the executive, swiping through images and films of

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