Everlane Opens Downtown L.A. Store for Tread Sneaker Release

Everlane is on a mission to make sneakers more sustainable with its new Tread trainers, which are coming to downtown Los Angeles via a new concept shop. Open to the public April 26 to May 19, the 800-square-foot Tread by Everlane space sells the — mostly — direct-to-consumer brand’s new fashion sneakers developed more than two years at its San Francisco headquarters, and made in South East Asia with leather from a gold-certified tannery, a sole that’s 94.2 percent free of virgin plastic, and laces and linings made of recycled plastic bottles. “We have had women’s dress shoes for some time, and kept getting asked when are you going to do a sneaker. It’s part of the American uniform and sits very well with our basics,” Alison Melville, Everlane’s general manager of footwear and accessories, said of the $98 trainers for men and women, which come in off-white, blush, glacier blue, gray, butter, navy and black, and already have a waiting list 15,000 names long ahead of the Friday launch. Tread by Everlane L.A. Concept Shop.  Courtesy The pop-up is at 958 Broadway along an emerging stretch of retail in downtown L.A., with the Ace Hotel, Theory, Acne and Urban Outfitters stores nearby. “I used

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