Hermès Goes Big in Hawaii, Giving Vote of Confidence to Region

Hermès of Paris’ third-highest volume store in the U.S. just got bigger in size and scope. The unit at Royal Hawaiian Center in Waikiki ranks only behind the Hermès stores on Manhattan’s Madison Avenue, and Rodeo Drive in Beverly Hills. Hermès said the expansion is a sign of its strong confidence in the Hawaiian market, where the brand has long had a foothold in and has developed a deep understanding of its customers. In fact, Hermès is celebrating its 30th anniversary along with the flagship reopening. The living wall at Hermès’ flagship in Waikiki.  Frank Oudeman Hawaii’s economy is expected to continue its positive growth in 2019 and 2020, according to the state’s Department of Business, Economic Development and Tourism. Visitor arrivals are seen increasing 2 percent in 2019, 0.2 of a percentage point above the previous forecast. Visitor arrivals, visitor days and visitor expenditures in 2020 are expected to grow 1.9 percent, 1.7 percent, and 3.7 percent, respectively. Marking its 30th anniversary at Royal Hawaiian Center happens to dovetail with the opening of the reimagined store, which was expanded to 13,000 square feet from 8,700 square feet. The boutique was opened to cater to the growing number of visitors from the continental United States, Japan

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