Lenzing Announces ‘From Trees, For Trees’ Earth Month Campaign

Austrian fiber firm Lenzing said today that it launched its Earth Month Campaign, “From Trees, For Trees,” which supports the replanting of trees in California forests that were devastated in last year’s wildfires, resulting in the loss of more than 876,000 acres of forest. Running from April 1 to April 30, its campaign is a collaboration between Lenzing, seven of the firm’s U.S. retail partners, and nonprofit One Tree Planted, a U.S.-based organization that plants trees across North America and beyond, pinpointing areas affected by forest fires and floods. Lenzing’s participating retail partners include Bn3th; BleuSalt; Triarchy Denim; Boyish Jeans; Bearaby; Hoot, and Malouf. Tricia Carey, director of global business development, denim, at Lenzing, said, “Over the past few years, we’ve noticed an increase in consumer interest in environmental causes, not just around Earth Day, but year-round, and this interest extends to textiles. Consumers want clothing and textiles that not only feel good but that are also mindful of the environment. Because of this, it makes sense for us to take this opportunity to highlight Lenzing’s Tencel sustainable Lyocell fibers and their connection to nature.” Carey continued, “Tencel Lyocell and Modal fibers have less impact on the environment. We created a campaign

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2FIXFV3