Media People: NBC White House Crew Talk Highs and Lows of Covering Trump
Walking into the grounds of the White House, at least through the press entrance on the west side, feels like crossing into some kind of hostile territory. Security is accusatory. There is no exchange between staffers going to and fro and members of the press who may pass by. Politesse, when called for, is minimal, if at all. Frankly, it’s surprisingly unwelcoming for a residence also known as “The People’s House,” something it hasn’t been called in a few years now. Coincidence? Nevertheless, it’s the core of renewed fascination in — or obsession with — the presidency and interest in the media that thrives off of President Trump and his executive antics. Enter NBC’s team of White House correspondents who, with their network’s singular makeup of a 24-hour cable channel (MSNBC), network news shows (“Meet the Press,” “Nightly News,” “The Today Show”) and online presence, make up some of the most omnipresent political reporters in the country. Together the network shows and MSNBC reach around 13 million viewers a day and the main web site gets about 32 million unique views a month. “It’s never been more important [to cover the White House] and it’s never been more challenging, arguably,” said Noah Oppenheim,Follow WWD on Twitter or become a fan on Facebook.
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