NorCal Brand Marine Layer Introduces Fully Recycled ‘Re-Spun’ Capsule

The average American throws out 80 pounds of textile waste a year, according to World Wear Project. And to help mitigate negative impacts stemming from that waste, retro-inspired California lifestyle brand Marine Layer today launched Re-Spun, its first capsule collection of men’s and women’s shirts created entirely from upcycled consumer T-shirts. Marine Layer said it has collected more than 75,000 shirts from consumers — the company collects shirts in its stores or online, and offers prepaid mailers — to create its Re-Spun capsule, which includes an impressive waterless manufacturing process that results in buttery soft 100 percent recycled shirts. The collection features eight retro-inspired styles, including four men’s shirts and four women’s shirts, with customer favorites such as its Ringer, Baseball Raglan and the Pocket Tee that have been updated with Re-Spun yarn, but maintain the company’s signature “favorite T” look and feel. Prices range from $52 to $92 per piece. Founded in 2010 as a men’s T-shirt line, the San-Francisco-based brand said it is the first to create such an initiative exclusively for apparel. Michael Natenshon, chief executive officer of Marine Layer, said the company has “always tried to make the best possible products in a responsible way and part of

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from WWDWWD http://bit.ly/2V0IPUB