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Tuesday 2 April 2019

Nordstrom in N.Y.: The Learnings and What Lies Ahead

Nordstrom’s upcoming Manhattan women’s flagship, set to open in late October, will be “a great example of our focus on local markets,” Erik Nordstrom, copresident of the Seattle-based retailer, said Tuesday, at the Cowen and Company annual “Future of the Consumer Conference.” Nordstrom also said the women’s flagship will be the company’s “most technologically enabled store with a lot of services we haven’t announced yet that we are working on.” The 320,000-square-foot, seven-level Nordstrom women’s flagship is located at 225 West 57th Street at the base of Central Park Tower which, with 95 floors, is the tallest luxury residential building in the world. The flagship is being constructed with two levels below ground and five above ground. The retail space varies from floor to floor. Nordstrom said the flagship isn’t just about opening a huge store. “It’s about how do we take advantage of the market opportunities,” including the fact that New York City is Nordstrom’s largest online market. Across the street on Broadway, Nordstrom has been operating it’s only men’s specialty store since April 2018. Nordstrom decided to open the men’s store before the women’s store because the site was available and because “we wanted to get some learnings under our belt” to

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