Prada Group Inks Agreement With Oracle

MILAN — Last month, Prada Group chief executive officer Patrizio Bertelli ticked off the investments made over the past two years in technological, industrial and digital development, infrastructure, research, communication and training. On Tuesday, the Italian luxury firm put those words into action, announcing a collaboration with Oracle to support efficiency across Prada’s retail processes. The collaboration with Oracle Retail Cloud services will help Prada analyze historical data and current market demands across its global retail network of 634 stores. “By integrating Oracle’s advanced digital technologies with our operations, we will be able to unlock increasing value within our business and offer further opportunities to our global customer base,” said Lorenzo Bertelli, Prada’s head of marketing and communication. “Our collaboration with Oracle is part of our wider strategy focused on enhancing our group with a strong investment in technology to boost operational efficiency and effectiveness.” The younger Bertelli, son of Patrizio, joined the Prada group in September 2017 as head of digital communication to support the company’s digital transformation. He is now ramping up the fashion house’s e-commerce to reach global coverage by 2020 and developing digital projects to drive brand engagement and boost operational efficiency and effectiveness through new technology. The technology and digital strategy has delivered a

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