Zoovu Rolls Out Self-ervice, AI-Powered Digital Assistant Product Suite

Zoovu has rolled out a “self-service digital assistant” platform for retailers and brands that aims to bolster engagement with consumers while creating a more personalized and relevant shopping experience. Powered by artificial intelligence, the interface “fuels a new means of brand/consumer interaction and engagement via solutions like chatbots and voice assistants, providing authentic personalized experiences and conversations for shoppers as they progress through their purchase journeys,” the company said. The rollout of the platform comes as companies accelerate the deployment of machine learning and virtual personal assistant technologies. Researchers at Zoovu found that despite investments made by brands and retailers in this area, there are shortcomings in how well the technologies work. The company said it found that “nearly one-in-four marketers said their digital assistant solutions aren’t intelligent, scalable or adaptive enough, underscoring the need for an augmented product offering.” Join Zoovu and WWD for a digital event, April 29 at noon EST. Click here to register for this free event. Zoovu, which is an AI conversational marketing platform provider, noted that as e-commerce sites evolve and shoppers seek more “contextual and personalized experiences,” its new interface “looks to fill this gap.” Rob Mullen, chief executive officer of Zoovu, said self-service technology options

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