Loro Piana Steps Out With Shoe Pop-up in New York

Loro Piana is stepping out. The Italian brand, known for its buttery soft textiles, has unveiled a pop-up shop in New York’s Meatpacking District exalting its key footwear styles. Called “The Rare Walk, Meatpacking,” the  residency which runs till July 8, takes a fun, spirited approach to its white-soled shoes. As customers walk into the 16,000-square-foot space at 3 Ninth Avenue, they encounter oversize fabric fixtures mimicking dunes that nod to the Mongolian territory where the brand’s well-known cashmere is sourced. The fixtures prop up the shoes, including variations of the “walk” style and a limited-edition unisex merino wool sneaker exclusive to the Meatpacking store. The store also carries exclusive bags, scarves and a selection of small leather goods. According to chief executive officer Fabio d’Angelantonio, the summer walk shoes have been popular with a new, younger customer, adding, “It’s been a way for them to discover the brand.” The pop-up marks the U.S. debut of Loro Piana’s made-to-measure footwear program, which offers a choice of colors, linings and material combinations. A wall of 30 shoes in grid formation broadcasts the color options. The brand has a similar program in its European stores, but the downtown New York store also offers an option

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