Dior Flagship, Featuring New Unisex Concept, Opens in Munich
Paris-based label Dior opens a set to open its latest flagship in Munich on Friday. The luxury brand has moved from one tony address on Munich’s luxury shopping mile, Maximilian Street, to another — Dior’s new home is two minutes up the same road at number 30. On the site, a two-story boutique has been renovated by interior design by Peter Marino; Marino has also designed retail spaces for the likes of Chanel, Ermenegildo Zegna, Fendi and Armani, just to name a few. According to insiders, the timing was tight — last-minute work was still going on until Wednesday night. The French company didn’t divulge the costs of renovating the space, but the store does sit in the middle of Germany’s most expensive retail real estate. The top rents in this part of town — where you will also find Chanel, Saint Laurent and Armani — cost between 310 euros and 370 euros per square meter, per month in 2017, according to research by BNP Paribas Real Estate. The store was previously a Jil Sander boutique. Marino often includes art in his interiors and the Munich shop boasts two abstract works, one by American artist, Martin Kline, and another by New York-based, SwissFollow WWD on Twitter or become a fan on Facebook.
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