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Monday 24 June 2019

EXCLUSIVE: Karl Lagerfeld to Introduce Makeup With L’Oréal Paris

Karl Lagerfeld had a great appreciation for makeup, using eye shadow to hand-color his dreamy fashion illustrations. The late designer was also famous for conceiving entire fashion collections in his sleep — up to and including the beauty look. Among the many projects he had initiated before his passing in February was a makeup range in collaboration with L’Oréal Paris that channeled his “rock-chic style, fused with a sense of Parisian elegance,” according to the partners. “This line of makeup truly reflects the Karl Lagerfeld brand universe and what Karl loved in makeup,” said Caroline Lebar, head of image and communication at the Karl Lagerfeld fashion house. She lauded the inclusive “beauty for all” ethos of L’Oréal Paris, noting, “Karl liked it when a collaboration resonated with a brand and would make a real impact on many people.” The one-off collection is to be revealed for online sales on Sept. 20 with a global release on Sept. 27 during Paris Fashion Week. L’Oréal and Lagerfeld are keeping product particulars and pricing under wraps, but said the range would be created with the beauty firm’s “scientific dedication and color expertise.” The partners also trumpeted their shared “pioneering spirit and commitment to celebrating feminine power, with a relentless

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from WWDWWD http://bit.ly/2ZNN9Ef

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