QVC, HSN, Introduce Clean Beauty Seal

QVC and HSN are jumping on the clean beauty bandwagon. Qurate Retail Group’s multiplatform brands are introducing the Clean Beauty Seal, an initiative to denote brands whose products have been deemed clean by the retailers’ standards. As of today, seven brands in two categories — skin care and makeup — have been given the Clean Beauty Seal, including Josie Maran, Alpyn Beauty, Dr. Dennis Gross, Lashfood and Browfood on QVC, Fountain of Truth and Dr. Roebuck’s on HSN and Bare Minerals with both retailers. “It’s important to us to help the customer navigate a complicated category,” said Rob Robillard, vice president of beauty merchandising for QVC and HSN. “[Consumers] are increasingly looking for products without ingredients of concern. We believe in transparency and making sure we provide great information and education to help her understand which brands we sell on the network formulate without the ingredients she’s most concerned about.” Brands awarded the Clean Beauty Seal are formulated without sulfates, parabens, formaldehyde-releasing agents, phthalates, petrolatum, mineral oil, coal tar, hydroquinone, triclosan, triclocarban, aluminum and talc. Also absent from Clean Beauty Seal products are chemical sunscreens and more than 1 percent concentrations of synthetic fragrance. All products are cruelty-free. Robillard leaned on his own experience to

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