What to Watch: Buy, Buy Britain: Pre-Brexit Pound Could Be a Boon for Buyers
LONDON — Halloween, an American export, isn’t a big deal in the U.K. It’s a marketing and Instagram opportunity, a chance for retailers up and down the high street to peddle chocolate and plastic daubed in orange and black. This year, Halloween will be unforgettable here, with or without mini Snickers bars, because Oct. 31 is the day Britain is set to leave the European Union, whether or not it has managed to strike a new, viable exit deal with the EU. The new Conservative prime minister, Boris Johnson, who replaced Theresa May in July, has promised Brexit “do or die.” While he’d like to renegotiate May’s unpopular deal with the EU, he is unafraid of a “hard” and potentially chaotic Brexit, leaving the bloc with no agreement on Oct. 31. It could be disastrous for the economy and for the pound in the short to medium-term. Members of parliament who want a deal — or who want to remain in the EU — are prepared to fight him on the no-deal front, so this autumn in Britain is going to be a hot one. Parliamentarians return from their summer break on Sept. 3, and there’s a good chance they’ll call a vote of noFollow WWD on Twitter or become a fan on Facebook.
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