Sandro to Bring Touch of Paris to SoHo With Flagship

Sandro is bringing a touch of Paris to 117 Prince Street, where it will open a U.S. flagship on Sept. 13. The store’s sales area is 2,683 square feet, making the location one of the largest global flagships for the brand. “It’s going to be a window for our family,” said Evelyne Chétrite, founder and artistic director of Sandro, through a translator.  “We consider ourselves to be a family. The store will feature all our values and taste. It’s really important to be in New York. The Chétrite family is really attached to this city, and we’re really putting a lot of effort into making it a showcase.” A co-ed store, 60 percent of the offerings will be Sandro’s women’s apparel, and 40 percent men’s wear. Evelyne and her son, Ilan Chétrite, founder and artistic director of Sandro Homme,  are very interested in modern art and hand-picked an artist to create a large collage of pieces of crepe de chine, taffeta and silk satin that focuses on color, texture and shapes. The custom piece is by Brazilian artist Julia Brandão and will be prominently featured at the entrance of the store. Inside will stand a central column wrapped with a ceramic tile design imagined

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