First CBD-Infused Textiles Enter Market

Textiles have gone to pot — quite literally. CBD-infused textiles were recently introduced by Acabada ProActiveWear and are the first of its kind in the market, according to the brand. Its special fabric treatment was developed by Belgian-based firm Devan Chemicals, a company that specializes in function finishes for the global textile industry. Devan Chemical’s cannabidiol fabric treatment is part of its “R-Vital” range of micro-encapsulated active ingredients, which have contained active substances such as aloe vera, Q10, and vitamin E. CBD, the latest addition to R-Vital portfolio, boasts therapeutic capabilities for the wearer, such as reduction of pain and inflammation. In partnership with Acabada ProActiveWear, a CBD-infused activewear brand launched in 2019, the companies created luxury fabrics made with the highest-quality organic CBD. The brand was created in New York, but is produced in Portugal. Acabada’s chief executive officer and cofounder, Seth Baum, conceived of the idea for CBD-infused textiles after spending three decades in the apparel industry. Baum said he recognized the positive effects of CBD on pain and inflammation, and simultaneously noted that top athletes use the active ingredient as part of their training and recovery rituals. So along with his cofounder and chief operating officer, Katrina Petrillo, the

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/320QeCa