California First Partner Jennifer Siebel Newsom, Time’s Up Launch #EqualPayCA Campaign
Timed to National Equal Pay Day on April 2, Jennifer Siebel Newsom (who is married to California Gov. Gavin Newsom and prefers to use the title “first partner” rather than “first lady”) has teamed with state politicians and the gender equality organization Time’s Up to unveil an awareness campaign to close the pay gap in California. Together with California Labor Secretary Julie A. Su and The California Commission on the Status of Women and Girls, Newsom on Monday launched #EqualPayCA with the goal of educating employees, employers and labor unions, as well as the public, about the issues. They have signed 13 inaugural corporate partners — including Airbnb, Apple, AT&T, Shutterfly and Square — to a pledge that commits them to conducting annual gender pay analyses at their companies, as well as reviewing hiring and promotion processes to enact best practices. Because every good cause needs a shirt, there will be a “Time’s Up Pay Up” shirt released with Prinkshop, a female-owned company whose products are made in the U.S. with non-profit and women-owned factories. “California has the strongest equal pay laws in the nation — but there is still more work to do,” Newsom said in a statement. “That’s why I applaudFollow WWD on Twitter or become a fan on Facebook.
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