Simon Shifts Into High Gear for Indie 500
With headquarters in Indianapolis — the racing capital of the world — it’s no wonder that Simon Property Group developed a strong affinity for the sport. Sunday’s 103th Running of the Indianapolis 500 put the shopping center developer and operator into overdrive with a slate of racing-related initiatives at its Indianapolis-area properties. At the Fashion Mall at Keystone on Wednesday Simon partnered with Saks Fifth Avenue to host a kickoff event for the big race. There was fashion, food and racing luminaries. Simon Pagenaud, the Team Penske driver and the 2016 NTT IndyCar Series champion, and IndyCar drivers Ed Carpenter, Spencer Pigot and Kyle Kaiser were among those in attendance. WWD is owned by Penske Media Corp. Guests at Saks sampled dishes prepared by local chefs. It was a preview of the cuisine that will be served at Rev, an event that attracts about 3,000 enthusiasts, including Indy car drivers and racing legends, raising money for the trauma and critical care programs at Indiana University Health Emergency Medical Center at Indiana Motor Speedway. To fuel interest in the race, Simon, the Speedway, NTT IndyCar Series and Rev launched a contest, asking shoppers to dress in white and black and racing checks, and shareFollow WWD on Twitter or become a fan on Facebook.
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