Backbone Closes Series A, Brings Total to $18 Million

Boulder, Colo.-based Backbone aims to “solidify” its position in the apparel workflow management space by closing on a Series A funding round, which brings the total raised to $18 million. The recent $10 million was led by the Foundry Group and builds upon $8 million raised last August, which was led by Signal Peak Ventures. “We’ve seen firsthand the inefficiencies and difficulties direct-to-consumer brands face in getting great products to market,” Jason Mendelson, founding partner of the Foundry Group, said in a statement, highlighting the need for “modern” and “seamless” solutions for brands. Over the past year, the cloud-based software — empowering the likes of Outdoor Voices, Warby Parker, Allbirds and more in managing workflows in regards to the product development process — has focused its efforts on deploying the second iteration of its Backbone PLM platform. Releasing its new cloud-based platform in July, Backbone sets sights on continuing its growth objectives, improving cross-functional visibility and increased speed-to-market, while decreasing the amount of back-and-forth revisions between teams. Synching across software platforms such as Shopify (e-commerce), Netsuite (business management) and Slack (collaboration tool), Backbone aims to bolster the workflows in flux with the continuously evolving direct-to-consumer market for clients such as Black Diamond, Blank

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