EXCLUSIVE: Beauty Influencer Jackie Aina Collaborates With Anastasia Beverly Hills

When YouTube beauty influencer Jackie Aina was approached by Anastasia Beverly Hills’ president Claudia Soare to collaborate with the brand, she immediately knew she wanted to create an eyeshadow palette. “There are so many different, awesome ones out there in the market, but for me, because I have dark skin, there was always something missing,” said Aina, who’s of Nigerian descent. She has more than three million YouTube subscribers and 1.2 million followers on Instagram. “I felt like I could definitely fill that void…[for] the person who is tired of having to skip those three shades that don’t work on their skin tone.” The $45 palette launches on Anastasia Beverly Hills’ web site on Aug. 6. The day before, followers have the chance to buy it directly through Instagram, where Aina is selling a limited quality of the item. Aug. 15 is when the palette will be sold in-store and online at U.S. retailers, and it’s available internationally the next day. “I remember when there was a time when no one would collaborate with black influencers,” continued Aina, 32, who’s known for her bold and opinionated videos. She doesn’t shy away from bringing up social issues, for example, as she conducts her makeup

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