Fashion’s ‘Conscious’ Brands Rally Corporate America to Act

In the midst of capitalism’s timely self-evaluation, a group of companies including Allbirds, Patagonia and Beautycounter have a message for JP Morgan Chase & Co. chief executive officer Jamie Dimon and his cohorts: join the club.   On Sunday, the fashion brands joined more than 30 B Corporations — companies certified by the nonprofit organization B Lab Co. for meeting its standards to have a social purpose beyond just profits — advertised in a full page in The New York Times in response to corporate America’s recent shift in rhetoric.  “As you know, with continued resistance from investors on this new definition of business, we’ve got work to do to help them see that stakeholder governance builds trust and builds value,” the brands wrote in the letter that ran in the paper Sunday morning.  The subtext is that traditional American businesses may be acknowledging the public discontent about their role in exacerbating income inequality and climate change, but that they should now take cues from a consciousness-minded business community that has already been laying the groundwork.    Dimon and The Business Roundtable, the group he leads of ceo’s of close to 200 American companies, had issued a statement earlier this week declaring their vision “to lead

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