BCBG Designer Lubov Azria’s Next Act

Nearly three years after leaving her job as creative director of BCBG, the Los Angeles contemporary brand she and her husband built from the ground up, Lubov Azria is starting over with La Boheme, a line of resortwear separates including silk kimonos, pajama sets and dresses and denim jumpsuits. She’s still working in the Vernon, Calif., building that used to bustle with hundreds of BCBG marketing and design team members. (The company was purchased by Marquee Brands in 2017.) But now it’s just her and three others, racks of samples and inventory stacked on the floor. Down the hall, husband Max Azria has his own new venture: container unit housing for the homeless. If it sounds like the couple had an “Eat, Pray, Love” moment, they did. Filing for bankruptcy after 28 years in the fashion industry will do that to you. It was an inglorious end for the Azrias, who helped to define the contemporary category in Los Angeles and beyond, building an international empire of brands that included BCBG Max Azria, BCBGeneration, Max Azria Atelier and Hervé Leger by Max Azria, with 550 stores in 47 countries and $1 billion in retail sales. “I didn’t want to have anything to do

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://bit.ly/2KUZLXN