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Monday 1 April 2019

Borgo de Nor Takes the Red Carpet

FLOWER POWER: Borgo de Nor is broadening its reach, adding more eveningwear-heavy, red carpet-worthy pieces to its mix of printed dresses and blowing up its vibrant florals — which are often inspired by Surrealist art — onto strapless taffeta gowns with voluminous sleeves, or flowing maxi dresses with oversize bows on the shoulders. Carmen Borgonovo and Joana de Noronha said their colorful florals were easy to translate onto these more structured, dramatic silhouettes and the majority of the brand’s retail partners — which include Selfridges, Net-a-porter, Bergdorf Goodman and Matchesfashion.com — were quick to buy into the new offering, despite the higher price tags. The collection is set to land in time for the summer party season. Elsewhere, the label has been focused on reimagining its colorful, arty floral patterns and adding them onto signature loose, midi silhouettes, as well as sprinkling a selection of separates, such as ruffled blouses or shorter dresses, into the mix. For the new collection, Borgonovo, who designs all the brand’s prints in-house, drew inspiration from a clutch of artists including Frida Kahlo, Andy Warhol, Gustav Klimt and Eugene Séguy, to create a series of bold, attention-catching prints. Kahlo’s “Flower Basket” inspired the large sunflower prints on the label’s new

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