Maisonette’s Road Show
Maisonette is taking its act on the road. The online marketplace for collections and independent apparel, gift and home decor boutiques for the infant to 12-year-old set, is embarking on a four-city tour with activations such as trunk shows and shop-in-shops, and partnering with retailers or brands at every stop along the way. After operating a successful a pop-up shop last holiday season in Manhattan, Maisonette experimented with targeted trunk shows for smaller groups of moms across the city. “We saw real success with that model because our customer likes to engage with us in person,” said Luisana Mendoza, who with Sylvana Durrett co-founded Maisonette. “The multichannel approach is important for acquiring customers and retaining customers. It’s the mom sharing with her friends. We can explain who we are and tell our story. We thought about where we wanted to go from there and what are the markets we should visit.” Maisonette will kick things off on April 5 in Miami with a dinner in partnership with Karolina Kurkova, a founder of Gryph & Ivy Rose, a brand of bath and body products, herbal elixirs and probiotics for children made with natural ingredients. The following day, a private swim and beach accessory fashion showFollow WWD on Twitter or become a fan on Facebook.
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