Bridget Foley’s Diary: Linda Greer’s Views on Sustainability

WWD: How does a manufacturing-based industry like fashion reconcile growth with sustainability? It seems that you say there are many things even before you get to the excessive consumer acquisition part, right? Linda Greer: There is plenty to be done that will reduce footprints while companies are making the same amount of stuff that they make right now. I’m not saying that that is going to compensate; it’s not like, oh, that’s going to make [the effects] of production be neutral. Not at all. But I am saying that when you look at the acceleration of impacts on this industry, there are measures that can go to really take a bite out of it. We should do it because it matters and it’s relatively easy and we know how to do it. WWD: Examples? L.G.: There is low-hanging fruit that nobody is collecting data on. There is a huge range in energy efficiency of production. When you buy knitted cotton fabric, the range in energy intensity, water intensity, pollution discharge — it’s a huge range. So very low-hanging fruit is like, OK, why don’t we collect information on our portfolio of suppliers and double up our business with the least resource-intensive ones and

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