EXCLUSIVE: SMCP Names Isabelle Allouch CEO of Sandro

PARIS — SMCP group, owner of Sandro, Maje and Claudie Pierlot, has named Isabelle Allouch chief executive officer of Sandro, tapping the executive from within the group. Allouch, who has headed Claudie Pierlot for five years, will be replaced by Jean-Baptiste Dacquin, another insider, who has managed the group’s human resources for the past seven years. “It’s a very deliberate strategy,” said Daniel Lalonde, ceo of SMCP, who spoke to WWD about building and promoting executive expertise within the group. Noting that the company does not exclude recruiting outsiders, however, he cited the example of Isabelle Guichot, a former Balenciaga executive who became ceo of Maje in 2017. “When I built my management team five years ago, I really wanted to recruit people that are very talented in what they’ve done in the past, that could bring and create value for SMCP, and that one day, when the opportunity is right, to give them another challenge…based on proven success on what they’ve done and both Jean-Baptiste [Dacquin] and Isabelle [Allouch] are perfect examples of that,” he said. “It’s a great message internally.” Over the past five years, Allouch, a former beauty executive who spent the early part of her career at L’Oréal, oversaw the

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