Kenneth Cole Rejoins ShopRunner E-comm Platform

ShopRunner, the multibrand platform built for seamless e-commerce and Amazon “Prime-like” amenities announces the addition of Kenneth Cole to its roster of retailers. Touting benefits such as free two-day shipping, free returns and seamless checkout for its “millions of consumers,” Shoprunner is backed by Alibaba, and envisions further access to “transformative data insights and premier network tools” for its retail partners, according to Sam Yagan, chief executive officer of ShopRunner. ShopRunner rolled out its District mobile shopping app in November, following a $40 million fund raise from August Capital in October 2018. The latest partnership announcement includes four modern lifestyle brands: Kenneth Cole New York, Reaction Kenneth Cole, Unlisted, A Kenneth Cole Production and Gentle Souls by Kenneth Cole. Previously a ShopRunner member from 2013 to 2016, the company is rejoining the ShopRunner network as its evolves its overall e-commerce experience, as Yagan confirmed to WWD. “Kenneth Cole Productions identified ShopRunner as a necessary partnership for creating a world-class customer experience,” Yagan said. Yagan believes ShopRunner has built “one of the most sought after customer lists in the industry,” attributing members in the network to “spend over-indexes by 7x.” In the new retailer partnership, “ShopRunner will give Kenneth Cole Productions the opportunity to expand

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