Messe Frankfurt Grows With Sustainable Fashion Fairs

Founded in Frankfurt am Main more than a century ago, Messe Frankfurt has established itself as the world’s largest trade fair organizer with a turnover of more than 715 million euros. With a portfolio of more than 50 textile trade shows, the company, jointly held by the city of Frankfurt and the federal state of Hesse, has held a quasi-monopoly on sustainable fashion fairs for almost a decade. It acquired Paris-based Ethical Fashion Show and Berlin-based Greenshowroom in 2010 and 2011, respectively, and combined them into Neonyt, a business-to-business hub for sustainability, innovation and fashion. The first Neonyt event was held in January in Berlin. Here, Messe Frankfurt’s managing director Detlef Braun and vice president of textiles and textile technologies Olaf Schmidt talk about sustainable requirements as new standards. WWD: As the global market leader in the textile trade show segment, what prompted you to acquire niche concepts like the Berlin Greenshowroom and formerly Paris-based Ethical Fashion Show? Detlef Braun: We’ve always been early birds in regard to our investments. At the moment, we’re actively expanding into Africa because we think that this region will have a bigger role for the textile industry in the future. We started tech textiles 25 years ago when

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://bit.ly/2VjJrnq