Paul Rosengard Joins True Religion as EVP, North American Wholesale

Paul Rosengard has joined True Religion, the Manhattan Beach-based streetwear brand, as executive vice president, North American wholesale and licensing. With more than 30 years’ experience in the apparel business, Rosengard will lead the North American wholesale operation for women’s, men’s and kids and licensing. Earlier in his career, Rosengard spent 17 years at Randa rising to executive vice president, four years as group president of Perry Ellis International and another four years as president of Li & Fung Men’s. He then became chief executive officer and owner of Boston Traders and later led the North American division of Anatwine, a European-based technology company, before becoming an adviser to digital and logistics companies. Rosengard will be based at True Religion’s New York office at 599 Broadway and reports to Chelsea Grayson, ceo of True Religion, who is based in Manhattan Beach, Calif. “What I think is extraordinary about Paul is he has 30 years as a fashion apparel executive. What I love about him is his relationships,” Grayson said. She said True Religion is in the midst of completely changing the aesthetic of the product and modernizing it  “and with Paul here, it’s an accelerant to that fire.” “At our roots, we are streetwear, and

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