Sears’ New Fashion-Free Home & Life Stores

Sears’ latest stores will be fashion free.  The retailer, which just recently reemerged from bankruptcy, is opening three new stores under the Sears Home & Life banner, one each in Anchorage, Alaska, Lafayette, La., and Overland Park, Kan., in May. The new stores — which will be much smaller, at around 10,000 to 15,000 feet, compared with the full-size stores that averaged around 150,000 feet — will not include apparel. Instead of the latest fashions, the stores will sell tools, lawnmowers, appliances, mattresses and so on.   “The exciting new Sears Home & Life stores will carry power categories where Sears has a real strength: appliances, mattresses and our home services business, Peter Boutros, chief brand officer for Sears and Kmart and president of Kenmore, Craftsman and DieHard brands, said in a statement. “We are here to serve these communities and this is part of our strategy to maintain a presence in markets where we have right-sized our footprint. Sears Home & Life supports our strategic plan to become a stronger, more profitable business and these test stores will enable us to learn and improve as we move forward.” A representative from Sears confirmed that the new store sizes and selection are a

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2UxqIUY