Barneys Through the Decades
1923 Barney Pressman pawns his wife’s engagement ring and uses the cash to open a 500-square-foot men’s discount clothing store on Seventh Avenue and 17th Street. His slogan: “No Bunk, No Junk, No Imitations.” Thirties Pressman gets cheeky with marketing, puts women encased in barrels by beer halls to distribute matchbooks with the store’s name and address, and runs “Calling All Men to Barney’s” radio spots echoing the Dick Tracy radio series. Sixties Barney’s son, Fred, transitions the store from discounter to luxury destination, collaborating with Hubert de Givenchy and Pierre Cardin to provide some European flair and pioneer men’s designer clothing. Seventies Fred Pressman’s youngest sons, Gene and Bob, join the family business and expand it into women’s designer clothing. Fred’s wife, Phyllis, curates the new Chelsea Passage home department. Giorgio Armani introduces his men’s wear to America via Barney’s. Eighties The apostrophe in Barneys is dropped; artist Ivan Chermayeff creates a new Barneys New York logo; the Co-op is born, and Japanese avant-garde designers pick Barneys to launch collections in the U.S. 1986 Barneys elevates its advertising using such photographers as Nick Knight, Herb Ritts and Steven Meisel and emerging supermodels like Linda Evangelista. The women’s store on 17th Street, designed by Peter Marino and Andree Putman, opens and quicklyFollow WWD on Twitter or become a fan on Facebook.
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