Fendi to Introduce Roma Amor Capsule

MILAN — Fendi is once again playing with its FF logo for another Millennial-friendly capsule collection, this time called Roma Amor — a palindrome hinging on the brand’s place of birth and the word “love” in Italian. Fendi has teamed with graffiti artist Pref, who developed the Roma Amor logo in two different eye-catching graphic variations — a parallelepiped and a multicolor wave, which both create 3-D graphic illusion effects on the capsule. The collection is comprised of ready-to-wear and accessories for women, men and kids. The Italian company had worked with Pref on the FF Reloaded launch event in London in April 2018.  The launch of the drop in May is marked by dedicated images with a liquid metallic effect in the fluorescent colors of the collection, which turns models into digital avatars. A look from the Fendi Selleria Roma Amor capsule.  courtesy image In the women’s collection, the Fendi Roma Amor wave appears as an intarsia on an oversize leather bomber, or a mink fur coat, as well as on a body-hugging one-shoulder dress with an allover FF pattern. Denim indigo jackets, shorts, pants and jumpsuits are punctuated by the parallelepiped patterns and all show rainbow-inspired inserts and contrasting trims, buttons, stitching and zippers worked in

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