Marquee Brands Teams With Fosun to Enter Chinese Market

Count Marquee Brands as among the next companies taking the plunge into China. The New York-based firm has inked a strategic partnership with Fosun International’s Fashion Group to bring its Ben Sherman, Bruno Magli, Dakine, BCBG Max Azria and BCBG Generation to that country. Fosun Fashion Group has a portfolio that includes Lanvin, Tom Tailor, Wolford, Caruso and St. John Knits. The corporation, which has assets of $93.1 billion, is listed on the Hong Kong Stock Exchange and has interests in businesses as diverse as healthcare, tourism and banking. Michael DeVirgilio, president of Marquee Brands, said: “As the global landscape of retailing changes, there is little doubt that it changes faster in China than any other market. We made the strategic decision to partner with a strong organization with local operational expertise as the best approach to introduce our brands to this very dynamic market. Having personally known James [Chen, chief executive officer of Fosun Fashion Group] for over 20 years and seen his ability to launch, support and grow global brands in China, Fosun Fashion Brand Management was the obvious choice for us.” He said Fosun is “well capitalized and stable,” and can help Marquee effectively enter the market. He stressed that this

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