New Sustainable Outerwear Brand Fuses Fashion, Performance

Canada-born designer Chelsea Claridge is making her mark in the outerwear market. After identifying a need for fashion forward, slight and sustainable outerwear, Claridge sought to create her own line, Caalo, a New York-based brand that offers ultra-cool coats that are transformable, trans-seasonal and non-gender specific. Claridge spent 10 years in the industry as a designer, but was inspired to create Caalo after battling wet and frigid winters in New York and Canada while wearing bulky, sporty outerwear that felt unfashionable. Caalo’s first collection is for fall 2019, and offers shoppers minimalist, almost futuristic-looking coats that are backed by peak performance and sustainable production. Chelsea Claridge, founder and creative director at Caalo, told WWD, “We believe that when we create something, we need to be conscious of its impact on everything it touches, throughout the whole lifecycle. To have the largest impact, we focus on product materials, quality and a sustainable production process, both environmental and social.” Caalo’s coats are made of Thindown, a new down technology hailing from Italy that is RDS certified and OEKO-TEX class 1 certified, which enables greater traceability. “Not only does this fabric innovation allow us to create a new silhouette for warmth, but it’s completely sustainable

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from WWDWWD http://bit.ly/2YXyRkn