Renowned L.A. Designer John Dean on Latest VFiles Deal

John Dean’s efforts to get the Renowned L.A. business in order seem to be paying off. The Los Angeles designer’s confirmation earlier this year of a collaboration between his label and Playboy due out later in the year will be preceded this weekend with a pop-up at the fashion site and label VFiles’ Mercer Street store. The pop-up is being paired with a limited run of T-shirts in white and black, totaling 50 units at $50 each. The shirts read “Famous as F–k,” which Dean said speaks to the VFiles customer while also referencing the theme of being famous explored in Renowned’s collections and also part of the brand’s origin story. “The reason why we wanted to partner with VFiles is the immediate effect the store has on the fashion world,” Dean said. “VFiles has been a staple in both the underground and mainstream fashion communities for more than seven years. They have influenced trends, birthed mega influencers and created a brand people know and recognize all over the world. It made sense for Renowned to partner with such a monumental brand.” The pop-up and collaboration takes the relationship between Renowned and VFiles one step further. VFiles first picked up Renowned with its season

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