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Wednesday, 1 May 2019

Cardi B Signs Up for Round Two With Fashion Nova

Fashion Nova and Cardi B are back together again for a second collaboration. The 107-piece collection is set to launch May 8 and follows their first release in November. An announcement on the deal said the range draws inspiration from the Eighties and Nineties and includes cinched-waist silhouettes, leather corsets and latex. The deal is another notch in the belt of the growing Cardi B brand, with the music artist — real name Belcalis Almánzar — more recently having struck a partnership with Reebok. That’s in addition to her work with Tom Ford, Steve Madden and Pepsi, as the Cardi B train continues to roll full steam ahead. She also surprised attendees with a performance at this year’s Revolve Festival, running concurrent with the Coachella Valley Music and Arts Festival. Even as her own brand continues to gain ground, it appears she’s studied well the playbook of Fashion Nova’s business and also actually wears the company’s clothes, applauding categories such as its denim for the fit. “The Internet has so much possibilities, you gotta watch how these people are doing it. Everybody hate Fashion Nova, but me? I love Fashion Nova, but I remember when Fashion Nova started, I was watching the recipe,” she said

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