Dior to Open Men’s Pop-ups Featuring Soroyama Robot

Dior Men is getting a lot of mileage out of its Hajime Sorayama sculpture. Last November, the brand’s artistic director Kim Jones commissioned a 39-foot-tall sculpture of a robot woman by Japanese contemporary artist Sorayama to be the centerpiece for his pre-fall 2019 men’s show in Tokyo. The artist also designed a Dior logo for the season and his futuristic imagery became part of the prints used in the collection. Now, smaller versions of the sculpture are making their way to retailers in North America, where they will be featured in a series of pop-ups this spring. The first debuted at The Park at CityCenterDC in Washington, D.C., on Tuesday. The 16.4-foot version will remain on site through May 7. On May 1, Holt Renfrew’s Yorkdale store in Toronto will install a 9.2-foot version that will remain there through May 31. On the other coast, South Coast Plaza in Costa Mesa, Calif., will take delivery of the robot that had been at CityCenter and install it in its Jewel Court on May 14. It will remain there through May 28. Designed like pods, the interconnected spaces are modular and can be adapted to a number of different retail locations. Inside the metal pods are mirrors

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