Monica Vinader Spreads Wings Stateside

Monica Vinader, the U.K.-based jewelry brand, has steadily been building its business in the U.S. Vinader last week notched another milestone in its expansion with the opening of a 650-square-foot store on Madison Avenue in Manhattan, which in November will be followed by the launch of an engraving station as part of a new format at Nordstrom’s highly anticipated women’s flagship on 57th Street. Engraving stations are rolling out to all 55 Nordstrom stores, including five Monica Vinader shop-in-shops. About 25 percent of the collection is engravable, including pendants, bracelets and rings, and messages can be placed on the inside and outside of an item. The designer recently gave Nordstrom the jump on the global launch of her collection. Monica Vinader’s compact store on Madison Avenue.  George Chinsee/WWD Vinader launched her brand in the U.K. in 2008. “I consolidated stores and e-commerce, and now have three shop-in-shops at Harrods, Liberty and Selfridges, as well as six freestanding boutiques in London, and I’m about to open a seventh,” she said, adding that she started selling the brand in the U.S. two years ago. Analyzing consumers’ zip codes, Vinader pinpointed SoHo, TriBeCa and the West Village as the top neighborhoods for customers and leased in 2016 a

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