Pierre Hardy, Victor Cruz Unveil Sneaker Model
Pierre Hardy, the French accessories designer and a pioneer of luxury sneakers, has teamed with former New York Giants wide receiver Victor Cruz, on a limited-edition men’s sneaker. Called the V.C.I, the shoe will be available beginning tonight in three colorways, each of which is intended to represent key times in the life of the athlete. Cruz had been visiting Hardy’s showroom during Paris Fashion Week for many years and became a fan, but it took until March 2018 until the two decided to work together. Victor Cruz and Pierre Hardy. The process started with the two men discussing Cruz’s childhood growing up in northern New Jersey through college to his pro football career. Hardy looked through Cruz’s wardrobe archive and, together, they settled on three pivotal years in the athlete’s life: 1996, the year he first realized he loved football; 2006, the year he played his first year of college football with the University of Massachusetts Minutemen, and 2012, the year Cruz became part of the starting lineup for the New York Giants in their Super Bowl win over the New England Patriots. The silhouette remains the same for each model — a thick, all-terrain sole, unique lacing details, a scrunched wrap around theFollow WWD on Twitter or become a fan on Facebook.
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