Maison Pyramide Champions Middle Eastern Talent at Harvey Nichols

LONDON — Maison Pyramide, a Beirut- and Cairo-based sales showroom, has set up shop in Harvey Nichols’ London flagship in Knightsbridge. The company, which now also operates as a content creation and talent agency and a traveling retail concept, is looking to introduce some of the emerging labels it works with to the London market — where Middle Eastern brands have already been enjoying traction. “The U.K. with an emphasis on London, counts as our second-biggest market after the MENA region, across all channels, from our social media following to our wholesale business. There are also similar traits in consumer behavior and retail experience between the two regions. Middle Eastern clients are being taken into consideration by the local retailers within the seasonal buying and as a market itself, the U.K. is more receptive to new brands,” said Giovanina Atieh, who operates Maison Pyramide alongside Nathalie Mroue and Maria S. Munoz. The pop-up, which will operate until June 14 on the department store’s fourth floor, will feature brands such as the Cairo-based handbag company Okhtein, which is known for the brass work on its bags; straw accessories label Yosuzi, and ready-to-wear firms Nafsika Skourti and Nadya Dzyak. The idea was to offer “fresh summer

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